This morning, I read an interesting article about three movies which debuted in American theatres over the Memorial Day weekend which flopped awfully. The first, “The Machine” starring the painfully unfunny Bert Kreischer raked in about 5 million bucks. Which in terms of an opening weekend for a movie, is a really disappointing return. The second, “About My Father” starring Sebastian “we get it, you’re Italian” Maniscalco and the perpetually whiny bag o’ bones himself, Robert DeNiro took in about 4.3 million. Again, a bad opening. The third, “Kandahar” starring, Gerard “he’s still around?” Butler was the loser in the clubhouse bringing in a measly 2.4 million. Blech. What a sorry trio of duds. But what is more important and what the article points out pretty well is that “off-brand” movies don’t seem to have much of a chance these days against powerhouse production companies that seemingly only make movies about superheroes and enchanted bullshit. Which is why I believe that we as a western society, can pretty much hang it up and just ride it out at this point.
We aren’t even pretending to be a sophisticated, intelligent group of humans anymore. The only time anyone attempts to show their smarts is in online arguments or real-life arguments over political and social issues. The kicker is that normally either one or both of the argument participants usually have little to any clue what they’re talking about and even less personal stake in the issue. It is a sad state of affairs when human beings are only interested in interacting with each other outside of the normal reasons of attraction or desire for connection for the purpose of using folks to bolster their street cred. “Dude, I totally destroyed this moron on Twitter the other day”. “So, I basically humiliated this jerk handing out pamphlets in front of Walmart the other day, you should have seen it, people were actually taking videos of it.” Etc. etc. You catch my drift.
There is nothing wrong with a good action flick with a ton of CGI. Superheroes are fantastic for kids. They fly around, they beat up bad guys and they generally win the day for righteous reasons. This is all well and good. But the fact that more adults are going to these movies than children is a pretty rotten commentary on where we are as a society. How can I tell? Because the Little Mermaid brought in 95 million over the weekend. While I am sure that a ton of moviegoers saw the Little Mermaid with their children, I am equally sure that a lot went solo and with their friends because they had nothing else to do and were actually excited to see the movie. We have become a group of escapists. We are living in the most advanced and comfortable time in the entirety of human history. Yet for some reason, western adults feel the need to retreat to when they were 10 years old again, in order to find respite from modernity in a memory bank filled with magic wands, trucks that turn into giant robots and superheroes that can bend metal and fly. It is pathetic. Taking your kids to these movies in order to give them some entertainment for a couple hours and to make memories is one thing. If your major motivation is to perhaps spark interest in something that you yourself loved as a kid, I guess that is alright as well. But if you are going to these movies with your friends because you are desperate to see your favorite space mutant kick some serious butt, you might want to take stock of your life.
I blame the Big Bang Theory. Not the one that explains how we got all this celestial bric-a-brac, but the one that was on for a few years that normalized being a total beta male dweeb. Not everyone is a Navy SEAL, I get it. I sure as hell am not. However, living in a perpetual state of arrested development, wearing Ghostbusters tee shirts and being proud of never getting laid is not a good look for a society. Sorry, it just isn’t. The fact is; my mindset and observations on this are clearly in the minority. The next generation of western adults are embracing being absolutely monumental dorkuses. And you might be asking; so what? Bill Gates was a dorkus, and take a look at him now. Jeff Bezos, Elon Musk, Steve Jobs, etc. etc. were / are all major dorki, and they’re doing pretty well for themselves. Sure, that’s true. But ask any of them to build a bridge and I don’t mean on a computer. Now, ask all of their acolytes and the scads of folks who bind their aesthetic and world-view to theirs to take care of the world’s infrastructure and watch the whole fucking thing collapse in a weekend. Remember the old phrase, “the world need’s ditch diggers, too”? Well it’s absolutely more true than ever now. And frankly, the ditch diggers are worth their weight in gold in contrast to the never-ending supply of the way-too-online activist crowd.
We can’t fathom the idea of a movie not made by Marvel or not based on a fantasy world. We can’t read anything longer than a tweet and we sure as hell can’t be bothered to look into anything deeper than a headline. That is the awful way that it is these days, and I don’t see it getting much better any time soon. I might be reading too much into this, but in true 2023 fashion, I am going to stick by my argument and do literally no actual research into it. Huzzah!
We are in Idiocracy… just ask our taste in movies!
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